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Articles
What we are testing, what is working, and what is changing in B2B SaaS, design and web performance. Written by the Noco team.
Test your AI agent before it touches your website
We spent two months turning how we build and run websites into instructions an AI agent could follow. Some of it now runs on its own. Some of it turned out to live in one person's head, including the QA checklist everyone assumed was written down. Here is what held, what we kept human on purpose, what fell apart, and the test to run before you hand your B2B SaaS website to an agent.
Figma vs Claude Design: You're Comparing Tools. You Should Be Comparing Phases.
Everyone keeps asking whether Claude Design kills Figma. It is the wrong question, because the two tools are built for different phases of the same project. This piece maps where prompt-first design ends, where system-governed design begins, and how to run both without paying for it on an engineering timeline four months later.
Series A website math: the three costs a slow site charges you every funding round
Everyone measures a website's cost in milliseconds. For a Series A B2B SaaS company, the meaningful unit is the funding round. This diagnostic breaks the cost of a slow site into three parts: operational drag, stale narrative, and lost conversion, with published numbers from Edge Impulse and Pencil to price each one, plus an honest section on when a rebuild is the wrong move.
The website you inherit from your marketing predecessor: keep it, fix it, or rip it up?
You inherited a website you did not build, and every number it produces now has your name on it. A four-state diagnostic for new marketing leaders: keep it, re-message it, rebuild it, or re-platform it, with measurable cost driving the call.
The AI-Invisibility Audit: Why Your AI Startup Isn't in the Answer, and the 3 Checks That Tell You Why
AI startups keep disappearing from the vendor recommendations ChatGPT and Claude give buyers. This walkthrough shows founders and marketers how to diagnose the cause with a three-bucket self-audit and three concrete checks you can run in an afternoon.
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