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Currently building:
Narrative Website
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Currently building:
Edge Impulse
Next availability:
*MONTH*
Currently building:
Prove
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Lineal
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Narrative Website
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Portrait of Jelle Bot
Portrait of Yar Roshidi
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Webflow Analyze and Optimize: Built-In CRO That Actually Works – 20 MINUTES #20

Jelle and Yar, live from Dubai, break down Webflow's new Analyze and Optimize add-ons — native heatmaps, scroll depth, and A/B testing built directly into the Webflow canvas.

What this episode covers

Jelle and Yar, live from Dubai, break down Webflow's new Analyze and Optimize add-ons. Analyze gives you heatmaps, scroll depth, clicks, and location data directly in the Webflow dashboard — no Hotjar or Clarity needed. Optimize lets you run real A/B tests and AI-powered variations inside the canvas, with dynamic traffic allocation and third-party integrations including HubSpot, Salesforce, and GA4.

Bottom line: less tooling, faster decisions, measurable lift.

Chapters

(0:00) Intro from Dubai
(0:46) AEO vs traditional SEO
(1:06) Webflow Analyze overview
(2:19) First impressions and Hotjar comparison
(3:15) Built-in heatmaps and scroll data
(4:27) Previous tools including Optibase
(5:50) Webflow Optimize: native A/B testing
(9:30) AI-powered traffic allocation
(12:45) Setting up tests in the canvas
(17:20) Real-time results and scoring
(18:10) Third-party integrations: HubSpot, Salesforce
(20:40) Pricing reality check
(21:25) Final verdict

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