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From Webflow to Qualcomm: What We Learned Helping Edge Impulse Scale – 20 MINUTES #8
Edge Impulse just got acquired by Qualcomm. Ian and Yar reflect on four years of building alongside them — and what that kind of long-term Webflow partnership actually looks like.
What this episode covers
Edge Impulse getting acquired by Qualcomm isn't just a milestone for them — it's a perfect example of the journey Noco wants every customer to take. From seed stage to scale, the team worked with Edge Impulse across four years of rapid growth, helping them stay fast, flexible, and conversion-ready at every step.
This episode breaks down what that kind of partnership looks like: a high-performing, scalable website as the foundation, a subscription that supports continuous iteration, and a collaborative workflow that moves fast without losing quality.
Chapters
(0:00) Intro and Qualcomm acquisition
(1:30) How the Edge Impulse partnership started
(4:50) Why a responsive website means business agility
(9:15) From seed funding to scale with Noco
(13:10) Continuous iteration and subscription value
(17:00) The fall of Dribbble and where design is heading
Amsterdam, NL
