Webflow Conf: Source, MCP and the Pivot to Marketers – 20 MINUTES #28

Webflow Conf 2026 was not aimed at builders. It was aimed at marketers, and that changes what a Webflow developer is for. Jannes and Daniel break down Source, Campaigns and Assets, and what the pivot means for teams running B2B SaaS websites on Webflow.

What this episode covers

Webflow Conf 2026 was not aimed at builders. It was aimed at marketers, and that shifts what a Webflow developer is for. Jannes and Daniel break down Source, Campaigns and Assets, and what Webflow's push to run your whole marketing motion inside one platform means for teams running B2B SaaS sites.

The conversation covers how the developer's job moves to the start of a project, where structure and naming decide how well AI agents maintain a site later, why a chaotic site gets more expensive rather than cheaper, and where the Webflow MCP delivers against a clean CMS but breaks down on legacy builds. They close on lock-in, alpha and beta features, and why enterprise teams stay on Webflow while seed-stage teams have room to experiment.

Also listen on:

20 MINUTES by Noco episode 24: Framer 3.0 and design agents

Hosted by

Ian Piepenbrock

Leonardo Zamboni

Daniel Apró

Framer 3.0: Agents Turn Designers into Orchestrators – 20 MINUTES #24

Framer 3.0 puts design agents at the center of the builder. The designer moves from building every page by hand to directing the work, and B2B SaaS teams get from idea to live site faster.

Watch episode

20 MINUTES by Noco episode 25: Ploy.ai and Ship Studio