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How to Build Your Company's AI Brain in 2026 – 20 MINUTES #27
Every company is bolting AI onto its workflows, and most of it stays shallow. Ian and Wes break down the Noco Brain, a self-updating knowledge layer that sits above any single model. The team owns its context, and every workflow gets sharper as a result.
What this episode covers
Every company is trying to implement AI, and most stop at a frontier model like Claude for Teams. Ian and Wes explain why that stays siloed, and how Noco built a layer above the model instead. The Noco Brain is a self-updating knowledge base of Markdown files in Outline that the team owns and can point at any model, with no lock-in.
The walkthrough covers the architecture across sources, storage, and governance, the centralized glossary that keeps names correct across every tool, and Coco, the AI teammate in Slack. Coco drafts articles, summarizes calls, researches website visitors that fit the ICP, runs SEO and AEO audits, and sharpens the input layer before a single design decision is made.
Ploy.ai and Ship Studio: Keeping Control of AI Builds – 20 MINUTES #25
Every week another AI tool claims it killed an industry. The team skips the hype and tests two that are actually worth a look: Ploy, an autonomous marketing platform, and Ship Studio, an agentic builder that keeps you hands-on.
Why Ploy.ai Is More Than Another Website Tool feat. Bryant Chou – 60 MINUTES #1
Webflow co-founder Bryant Chou spent twelve years making websites easy to build. His new company, Ploy, bets the website itself should run your marketing. The team pressure-tests whether an agent-first, all-in-one platform holds up or spreads too thin.
Amsterdam, NL
