Built in 2023. Still shipping three years later.

A design system before a single page.
The 2023 build started with a full Figma design system, then expressed it in Webflow. Every page since has been an instance of the system, not a one-off. That is why the build absorbed three years of new products, event pages and content without a rebuild.

Tokens all the way down.
In 2025–2026 the system was hardened for the long haul: core tokens and variables for color, typography, spacing, shadows and effects in Figma, mirrored by a dynamic spacing system in Webflow that replaced fixed values across every breakpoint. Change a brand color once and it propagates. On an enterprise site, consistency is not aesthetics. It is governance.

Documentation as a deliverable.
Full class mapping across the site, a typography audit across three breakpoints, and CMS, custom-script and JavaScript documentation maintained in Notion. The site stayed legible to everyone who touched it, on both sides. When the time came to hand it over, the handover was a transfer, not an excavation.

Scale without sprawl.
While Prove grew from 1,500+ to 2,500+ customers and repositioned identity verification into a persistent trust layer, the site followed: new product pages, event pages, a new blog template, localization groundwork, and the move to Webflow Enterprise with page branching and role-based publishing for a growing internal team.

The shipping log

Full design and Webflow build — 2023, Project Based. prove.com designed and built from scratch, design system first. The build went live in 2023 and was still the backbone of the site three years later. Handed into continuous work without a seam.

Retainers and PRO Subscription — 2023 to 2026, Continuous. Three years of embedded design and development across successive engagements: continuous growth retainers through 2024, then a PRO subscription from May 2025. Design system hardening, token architecture, audits, documentation, new templates, event pages and Webflow Enterprise migration support. In 2026, Prove brought development in-house; the engagement closed with a clean handover of the design system, documentation and walkthrough library.

What happened

• Zero rebuilds in three years. The 2023 design and build was still shipping at enterprise scale in 2026. Most enterprise sites get rebuilt inside that window; this one got extended.
• One source of truth. The tokenized design system spans Figma and Webflow, so brand changes propagate instead of accumulating drift.
• The site kept pace with the company. Through a brand refresh, a category repositioning and growth past 2,500 customers, the system absorbed it all.
• The work sold itself. The prove.com build has been cited directly in new enterprise business coming to Noco.

The honest part

For long stretches, Prove used a full design-and-development subscription mostly for maintenance. The system work got done and the site stayed healthy, but capacity for design evolution, landing page programs and conversion work went unconsumed. We said so directly rather than quietly billing on. The lesson we took: on enterprise accounts, showing the roadmap of what the capacity could do is as much our job as shipping what gets asked.