The website that survived a $234M acquisition

Kill the queue, keep the culture.
We rebuilt the site on Webflow with one test for every CMS structure and component: can a marketer ship this page alone? Clear naming, reusable components, structured collections. Engineering kept building the product. Marketing started shipping the website.

Templates for every repeatable page.
Landing pages, event sites, case studies, product updates. Each got a standardized template. Pages that used to take months now go live in about a week, most without us involved.

Reposition mid-flight.
Halfway through the partnership, Edge Impulse pivoted from developer-first to enterprise sales. That is the moment most websites quietly become lies: the product moves, the site does not. We rebuilt the homepage messaging, restructured navigation around buyer entry points, and rewrote feature copy into outcome copy. Then we added an ROI calculator, so enterprise buyers could quantify adoption before talking to sales.

Embedded, not on-call.
The Imagine Innovators conference site ran for multiple years: speaker changes, agenda updates, registration integrations, live streams, real-time support on event days. When the Developer Library needed live API-synced filtering, we integrated a custom VueJS build into Webflow without giving up performance or a clean CMS.

The shipping log

The rebuild — 2021, Project Based. A custom-built site moved onto Webflow with one rule for every component: a marketer can ship it alone. The queue died with the old stack. Handed to a marketing team that could finally touch its own website. Then the log started.

PRO Subscription — Monthly since 2021, Continuous. Four years, 847+ tasks, and the two events that usually end agency relationships. The pivot to enterprise: homepage, navigation and copy repositioned while the product moved underneath them. Then March 10, 2025, 9:00 CET: Qualcomm announced the acquisition, and the website flipped the same morning, new positioning prepared under embargo, live to the minute. By July 2025, Noco passed Qualcomm's vendor security review and ships inside the compliance requirements of one of the world's largest chipmakers. Still shipping.

What happened

• 847+ tasks shipped across four years of continuous subscription work. The site never needed a restart.
• Page volume grew 300%+ with no added marketing engineering headcount. The operating model scales instead of the queue.
• Page turnaround went from months to about a week. Standard pages ship without us.
• The partnership held through a repositioning and a $234M acquisition. Those are the two events that usually end agency relationships.

The honest part

The pivot meant rewriting pages we had shipped months earlier. That is the cost of a website that keeps telling the truth. And Qualcomm-grade procurement changed how we work: stricter paperwork, security reviews, slower cycles. We adapted. Being easy to buy from is part of the job at enterprise scale.