Why external teams outperform in-house teams

So, your company's website needs a facelift, or maybe it’s time for a brand-new online presence. You're standing at a crossroads: do you rally the troops in-house or phone a friend, i.e., an external website team? While the allure of keeping things in-house is strong (we get it, familiarity breeds comfort), there's a compelling case to be made for going external. Let’s dive into why external website teams often run circles around their in-house counterparts.

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Fresh Eyes, Fresh Ideas

Ever tried to read your own writing and completely missed a typo that’s staring you in the face? That's a bit what working with an in-house team can be like. They're so in the weeds with your brand and its quirks that they might miss out on innovative ideas or emerging trends. External teams come with a fresh pair of eyes and a backpack full of new ideas, unburdened by "the way we've always done it" syndrome.

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Specialized Skill Sets on Tap

Think of an external web team as a Swiss Army knife – they've got a tool for every job. These teams thrive by staying on the cutting edge of web design, UX, SEO, and more, bringing a breadth of specialized skills that can be hard to maintain in-house without significant investment. In other words, they're like your cool tech-savvy friend who always knows about the latest gadgets and gizmos.

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Cost Efficiency

Here's the kicker: hiring an external team can actually be kinder to your wallet. Building and maintaining an in-house team with the breadth of skills necessary for a cutting-edge website can be costly – think salaries, benefits, ongoing training, and software licenses. External teams spread those costs across multiple clients, giving you access to top-tier talent without having to sell a kidney.

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Flexibility and Scalability

External website teams are all about flexibility and scalability. Need to ramp up your web presence during a product launch or scale back during the off-season? External teams can adjust on the fly, providing the resources you need, when you need them, without the logistical headaches of hiring, firing, or reshuffling an in-house team.

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Speed and Efficiency

Ever heard the phrase "too many cooks spoil the broth"? In-house projects can sometimes suffer from too much internal input, leading to delays and design-by-committee disasters. External teams, with their clear processes and accountability, tend to operate like well-oiled machines. They're in the business of getting your site up and running swiftly and efficiently, so you can start reaping the benefits sooner.

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Objective Performance Measurement

Lastly, external teams live and die by their performance – their business depends on it. This means they're all about delivering measurable results, whether that's improved site speed, higher SEO rankings, or increased conversion rates. They'll bring tools and metrics to the table that provide clear insight into how your website is performing, often shining a light on areas for improvement that an in-house team might overlook.

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At Noco, we're big believers in the power of external collaboration. Our team of web wizards is here to bring that fresh perspective, specialized skill set, cost efficiency, flexibility, speed, and accountability to your digital doorstep. We’re not just about building websites; we’re about forging partnerships that drive growth and make your life a heck of a lot easier.

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In Conclusion

While there's certainly a place for in-house teams, when it comes to web design and development, the benefits of bringing in an external team are hard to ignore. Fresh ideas, specialized expertise, cost savings, flexibility, efficiency, and objective performance measurement are just the tip of the iceberg. So, why not let Noco help navigate the complex digital waters ahead? Your future self (and your website) will thank you.

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