How to Make Your Website AI-Friendly with llms.txt

Picture this: A prospect asks ChatGPT about your B2B SaaS product. The AI pulls data from across the web and... finds nothing useful. Or worse, it shows outdated third-party content instead of your actual site. This happens more often than you'd think. But there’s a dead-simple fix.

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The Problem with AI and SaaS Websites

AI tools are becoming essential for discovery. Buyers rely on them for research and decision-making. But here's the catch:

• If your site isn’t crawlable or structured properly, AI may ignore it
• AI doesn’t always know what content matters most—especially on feature-heavy SaaS sites
• Cached info could be months old and miss your recent product updates
• It has no real context for how your SaaS product fits into the market

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The result: AI might misrepresent your solution, leave out key features, or simply say “I don’t know enough about this company.”

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Enter llms.txt: Your AI Instruction Manual

llms.txt is a new file format that lets you guide AI tools through your website. It’s like a sitemap with context—written specifically for LLMs like ChatGPT, Claude, and Gemini.

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Think of it like this:

• Without llms.txt: AI guesses what matters (and often gets it wrong)
• With llms.txt: You tell AI exactly who you are, what you do, and what to prioritize

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What Goes Inside?

Here’s a simple llms.txt template for a SaaS company:
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Why It Matters for B2B SaaS

AI-driven discovery is already shaping the buyer journey. Prospects now use ChatGPT to ask things like:

• “What’s the best SOC2 compliance tool for fintech startups?”
• “Which platforms integrate with Hubspot and Google Tag Manager?”

If your SaaS website isn’t included—or worse, misrepresented—you’re invisible.

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Without llms.txt:

• AI can’t “see” your product updates, pricing tiers, or niche positioning
• You risk being lumped in with the wrong competitors
• Third-party reviews or outdated G2 blurbs become the default narrative

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With llms.txt:

• AI understands your current value prop and ICP
• Key product pages and integrations are front and center
• You control how your brand is described in an AI-powered world

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How to Set It Up in Webflow

As of July 2025, Webflow supports llms.txt natively. Here’s how to get it done:

1. Open a text editor, create a file called llms.txt
2. Add your company info, services, and priorities using the format above
3. Go to Webflow → Site Settings → SEO → llms.txt
4. Upload the file and publish your site

Done in under five minutes.

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Best Practices for SaaS Teams

• Be clear: Write like you would for an investor deck. Skip the buzzwords.
• Be current: Update when you launch a new feature, pricing page, or integration.
• Be strategic: Lead with the pages that show traction (case studies, integration pages, etc.)
• Be proactive: Use this as a lightweight version of AI SEO—one that speaks directly to the source.

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Real Example: Noco

Here’s how we structure llms.txt at Noco, where we build CRO-optimized Webflow sites for B2B SaaS companies:

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Final Take

llms.txt isn’t a gimmick. It’s a strategic tool. You already spend time optimizing your site for Google. Now it’s time to optimize it for ChatGPT, Claude, and every other LLM your ICP uses.

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Clear instructions. Better visibility. Smarter AI outputs.

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Want help crafting your llms.txt or making your Webflow site AI-friendly? Drop us a line. We're helping SaaS, tech and Edge AI companies like Prove, Edge Impulse, Pencil and ClearBlade become AI-discoverable, conversion-ready, and built to grow.

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