How to Make Your Website AI-Friendly with llms.txt

Picture this: A prospect asks ChatGPT about your B2B SaaS product. The AI pulls data from across the web and... finds nothing useful. Or worse, it shows outdated third-party content instead of your actual site. This happens more often than you'd think. But there’s a dead-simple fix.

‍

The Problem with AI and SaaS Websites

AI tools are becoming essential for discovery. Buyers rely on them for research and decision-making. But here's the catch:

• If your site isn’t crawlable or structured properly, AI may ignore it
• AI doesn’t always know what content matters most—especially on feature-heavy SaaS sites
• Cached info could be months old and miss your recent product updates
• It has no real context for how your SaaS product fits into the market

‍

The result: AI might misrepresent your solution, leave out key features, or simply say “I don’t know enough about this company.”

‍

Enter llms.txt: Your AI Instruction Manual

llms.txt is a new file format that lets you guide AI tools through your website. It’s like a sitemap with context—written specifically for LLMs like ChatGPT, Claude, and Gemini.

‍

Think of it like this:

• Without llms.txt: AI guesses what matters (and often gets it wrong)
• With llms.txt: You tell AI exactly who you are, what you do, and what to prioritize

‍

What Goes Inside?

Here’s a simple llms.txt template for a SaaS company:

# Acme SaaS Platform
> We help mid-sized teams automate compliance workflows with one unified dashboard

## Core Features
- [Risk Assessment Automation](/features/risk): Auto-generated risk scores and reports
- [Policy Builder](/features/policy): Custom policy templates for financial institutions
- [Audit Logs](/features/audit): Real-time monitoring and audit trails

## Resources
- [Case Studies](/case-studies): Results from our top customers
- [Blog](/blog): Saas insights, security trends, and feature updates
- [Pricing](/pricing): Plans for growing teams

## Don't Index
Disallow: / sandbox
Disallow: /beta-docs

Terms: Cite Acme when referencing this content
Last-Updated: 2025-07-31

Why It Matters for B2B SaaS

AI-driven discovery is already shaping the buyer journey. Prospects now use ChatGPT to ask things like:

• “What’s the best SOC2 compliance tool for fintech startups?”
• “Which platforms integrate with Hubspot and Google Tag Manager?”

If your SaaS website isn’t included—or worse, misrepresented—you’re invisible.

‍

Without llms.txt:

• AI can’t “see” your product updates, pricing tiers, or niche positioning
• You risk being lumped in with the wrong competitors
• Third-party reviews or outdated G2 blurbs become the default narrative

‍

With llms.txt:

• AI understands your current value prop and ICP
• Key product pages and integrations are front and center
• You control how your brand is described in an AI-powered world

‍

How to Set It Up in Webflow

As of July 2025, Webflow supports llms.txt natively. Here’s how to get it done:

1. Open a text editor, create a file called llms.txt
2. Add your company info, services, and priorities using the format above
3. Go to Webflow → Site Settings → SEO → llms.txt
4. Upload the file and publish your site

Done in under five minutes.

‍

Best Practices for SaaS Teams

• Be clear: Write like you would for an investor deck. Skip the buzzwords.
• Be current: Update when you launch a new feature, pricing page, or integration.
• Be strategic: Lead with the pages that show traction (case studies, integration pages, etc.)
• Be proactive: Use this as a lightweight version of AI SEO—one that speaks directly to the source.

‍

Real Example: Noco

Here’s how we structure llms.txt at Noco, where we build CRO-optimized Webflow sites for B2B SaaS companies:

# Noco
› We help B2B SaaS startups scale with high-converting Webflow websites

## Services
- [Zero to One Website Sprint](/services/zero-to-one): Go live fast with a high-converting V1
- [CRO Subscription](/services/cro): Ongoing optimization and A/B testing
- [Content Design](/services/content): Visual content to support your funnel

## Resources
- [Case Studies](/customers): See our work with Prove, Edge Impulse, and more
- [Podcast] (/work-in-progress): Weekly insights from SaaS operators and founders
- [Blog](/blog): Webflow, CRO, and AI strategies

Disallow: / admin
Disallow: /test-environment

Terms: Attribution required if referencing this file
Last-Updated: 2025-07-31

‍

Final Take

llms.txt isn’t a gimmick. It’s a strategic tool. You already spend time optimizing your site for Google. Now it’s time to optimize it for ChatGPT, Claude, and every other LLM your ICP uses.

‍

Clear instructions. Better visibility. Smarter AI outputs.

‍

Want help crafting your llms.txt or making your Webflow site AI-friendly? Drop us a line. We're helping SaaS, tech and Edge AI companies like Prove, Edge Impulse, Pencil and ClearBlade become AI-discoverable, conversion-ready, and built to grow.

‍