About the client

After securing $40 million in its latest funding round, ID Verification firm Prove is focused on new market expansion on a global scale, while still maintaining a strong client base of top American financial firms, national banks and global payers such as Visa and Experian.

Challenge accepted

Prove sought a web studio they could trust with an advanced level of Webflow expertise to elevate its UX design, enhance its customer journeys, and boost conversions amid its market expansion goals and new product roll-outs.

Our Strategy

Recognizing Prove’s vast array of solutions and the challenge of presenting them cohesively, we embarked on a complete overhaul. Our strategy was to refine the website’s content architecture, inject a modern design reflective of Prove's innovative spirit, and optimize for a frictionless user journey.

• Content Hierarchy Optimization: We streamlined the site’s structure for intuitive navigation, ensuring information was both accessible and logically arranged.
• Visual Style Standardization: Adopting a consistent visual theme across the site, we aligned design elements with Prove’s branding to reinforce professional identity and market presence.
• Modernization: Introducing dynamic content modules and responsive design, we brought a fresh, engaging aesthetic to the digital experience.

• Simplifying Customer Journeys: Focusing on practical, information-seeking users, we optimized the homepage flow and highlighted key solutions alongside compelling case studies.
• Beautiful Design: Leveraging Prove’s brand colors and incorporating creative elements like animation, we crafted an appealing and unique web presence. A standout feature was the testimonial module designed to mimic a messaging app, resonating with Prove’s digital-first audience.
• Conversion Rate Optimization:  We introduced various resources such as on-demand webinars and white paper downloads to provide valuable insights and support decision-making for busy professionals. Included multiple contact forms strategically to encourage engagement and facilitate communication with Prove for further inquiries or demos.

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The Results 

The partnership with Prove transformed their website into a dynamic, user-centric platform. By marrying sleek design with functional improvement, we not only enhanced the user experience but also positioned Prove to capitalize on new opportunities for growth and engagement.

The journey from an outdated website to a revitalized online presence illustrates the transformative impact of thoughtful design and strategic web development. Prove now boasts a digital platform that accurately represents its leading role in the identity verification space, thanks to a collaborative partnership with Noco.