In the competitive world of furniture design, setting oneself apart is vital. Indecom, a renowned design studio, has always been a pioneer in this industry, crafting unique furniture designs that tell stories through impeccable design. Their commitment to sustainability, combined with an exceptional understanding of materials and aesthetics, has garnered them international acclaim. Despite their innovative approach, Indecom faced a challenge – their website did not effectively convey their unique value proposition, hindering their ability to reach potential clients. This is where Noco stepped in. Our mission was to revamp Indecom's website to better highlight their innovative designs and unique processes. Just as Indecom's designs breathe new life into spaces, we aimed to breathe new life into their website. Read on to discover how we turned this vision into reality.
Indecom is a Netherlands-based, internationally acclaimed furniture design studio founded by Just and Eelco Meyer. Operating in the furniture design industry, Indecom creates and licenses its innovative designs to third-party manufacturers worldwide. Their target audience includes furniture manufacturers and distributors seeking to expand their product offerings with unique, market-ready designs. The main goals and objectives are to present Indecom as an innovative design studio, showcasing their portfolio and unique design-to-license business model.
Indecom's main challenges involved effectively communicating their unique designs to their target audience, making the portfolio easily navigable and increasing the conversion rate from website visitors to prospective partners.
We conducted extensive research to understand Indecom's needs and audience preferences, laying the foundation for our strategy. To enhance user experience, we streamlined the website's information architecture, improving navigation and optimizing content. This made it easy for visitors to access and understand Indecom's unique offerings.
Drawing inspiration from Indecom's design principles, we crafted a visually appealing, minimalistic website that embodied the essence of their brand. A curated gallery highlighted their innovative designs, while the overall aesthetic remained clean and modern.
We strategically placed clear and compelling calls-to-action, using user-friendly forms and conducting A/B testing to optimize conversions and capture leads effectively. Our focus on funneling the correct buyers into designated buyer journeys streamlined the product discovery process.
Our approach led to a significant decrease in bounce rate and an increase in time spent on site. Conversion rates improved by 10%, but more importantly bounce rates fell dramatically (down 40%) and time spent on site increased considerably (from an average of 20 seconds to more than 4 minutes), demonstrating the effectiveness of our strategy and implementation.
By focusing on streamlining customer journeys, creating beautiful designs, and optimizing for conversions, Noco was able to deliver a website that exceeded Indecom's expectations. The results speak for themselves, and Indecom is now enjoying the benefits of an engaging and effective online presence. If you're ready to transform your website and boost your conversion rates, contact Noco today.
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