Engine’s Website Transformation
Engine needed its website to reflect the full product suite of its industry-leading data intelligence platform and data science capabilities. Concerned with showing a cohesive structure and clear messaging of its innovative solutions, Engine sought to reformulate its digital presence and highlight partnerships with leading brands and Retailers such as Walmart.
Summary
Tech, Retail/CPG, Analytics/Data Science/AI
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About the client
Engine has reshaped how Consumer Packaged Goods companies are working with retailers like Walmart and Target to leverage omni analytics and data science solutions to empower brands and drive growth. Their comprehensive suite of products, from Interactive Reporting and AI Forecasting to Space Planning capabilities, empowers teams to achieve more together.
Challenge accepted
Engine sought a web partner they could trust to design and develop a newly branded website that would reflect their exponential growth with CPG brands serving retailers of all sizes, and their successful partnerships with the Walmart Supplier Community.
Our Approach
Revamping for Relevance
Our mission was crystal clear - revamp Engine's website to echo their market leadership and comprehensive suite of analytics and data-science solutions. Through an in-depth exploration of Engine's offerings, we spotlighted key features and solutions, ensuring the website accurately reflected its full product suite.
Simplifying the Journey
Engine's diverse clientele meant the website needed to cater seamlessly to various industry needs. The site was divided into operational segments, enabling easy navigation for key target users seeking specific solutions. Targeted content creation further tailored the experience, with dedicated sections for major retailers ensuring relevancy at every click.
Design & Optimization
Aesthetic Alchemy
We infused Engine’s digital presence with a unique visual identity, creating custom elements like circuit motifs and modern typography to establish a distinct, cutting-edge brand aesthetic. This not only enhanced the site's visual appeal but also solidified Engine's branding.
Visual Storytelling
With the use of dashboard images and summary sections, Engine’s diverse offerings were translated into connected, compelling experiences. Industry-specific imagery further personalized the user journey, connecting with visitors on a deeper level.
Outcome
The new site now truly encapsulates Engine's role as a leader in data science and omni-analytics, offering a streamlined, engaging journey for every visitor. By enhancing navigation, tailoring content, and elevating design, we not only uplifted Engine's online brand positioning but also optimized user engagement and conversion rates. Engine's digital presence now reflects its emphasis on data science and puts its innovative spirit at the heart of its message. Engine's website transformation was not just a facelift - it was a strategic repositioning in the digital domain.
"Design evolved as the visual identity of our Brand came together. NOCO team was great. Strong collaboration and communication. Highly recommend."
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