Here at Noco, we know how crucial it is to have a captivating, user-friendly website that effectively conveys your brand's message. For A-Insights, our goal was to create an online presence that not only simplified complex info but we also wanted to build a customer journey that boosts conversion rates and top-notch user experiences. Check out this case study to learn about the challenges A-Insights faced, our strategy to tackle them, and the results we achieved together.
An innovator in competitor analysis, A-Insights has made its mark by offering cutting-edge solutions to clients across various industries, with a notable emphasis on the food sector. Their goal was simple yet ambitious - to maximize scalability. This ambition led to their core objectives for the new website:
However, their vision extended beyond simply selling their product. A-Insights aimed to guide users to their tool organically through engaging, informative content on their blog and strategic calls to action.
After an initial web analysis, we ditched the old approach and started from scratch. We focused on creating standardized pages and guiding customers to gain as much info as possible from service pages through subpages and a clear CTA funnel. We sharpened the site's focus, offering users a direct route to competitor analysis. To streamline the experience, we implemented a specific filter system.
We prioritized quick results and delivered the revamped site with 46 pages within 1.5 months. We simplified the sitemap and shared our technical know-how and SEO insights with A-Insights to improve their growth.
Streamlining User Experiences: We worked with personas to identify potential users and shifted the narrative from being a supplier to a partner. This helped us optimize content and improve project management. We added a customized development calculator and collaborated with ELI5 to apply cutting-edge tools.
Eye-Catching Design: We started with flow and structure, then developed wireframes based on the existing brand guide. Once approved, our designer created a style guide. We showcased the tool on the homepage with animations inspired by previous visuals. This animated hero became a standout feature. We made sure the design was visually consistent, modern, and perfectly captured the brand's essence.
Boosting Conversion Rates: We used an organic flow and strategic CTA placements, including "Monthly Insights" on blog pages. We harnessed our expertise from designing countless websites to create a user-friendly site with a horizontal menu for better navigation. We seamlessly integrated all the information into the website design.
.png)
Our work led to an outstanding SEO score of over 90%. The new site boasted improved accessibility, better customer journeys, and stronger branding. The redesign also increased site speed, enhanced internet functionality, and solidified A-Insights' online presence.
By overhauling A-Insights' website with an emphasis on clarity, organization, and streamlined user journeys, we played a vital role in enhancing their online presence. The project yielded remarkable results, including a standout SEO score, increased accessibility, and a reinforced brand identity. Our swift and effective collaboration with A-Insights underscores the value of efficient project management in delivering top-notch outcomes. Ultimately, this case study highlights the power of a user-friendly website design that skillfully communicates brand messaging and guides users towards taking the desired action.
.svg)
