Unleashing Potential: Noco’s Website Makeover Propels Edge Impulse’s Online Success

At Noco, we’re always excited to take on a new challenge, and that’s exactly what we did when Edge Impulse approached us with the task of revamping their website. Their current website was hard-coded and lacked a proper CMS, which made it difficult for them to add new pages and events without the help of a dev team. They also wanted the ability to add landing pages for events, and a project page that was connected to their API, so that new projects could be added automatically. Finally, they wanted a competition page that would showcase a new challenge every month.

December 15, 2022
Case Study
SaaS
Deliverable
SaaS Website
Services
Webdesign, Webflow Development, Front- and Backend Development, Growth Stack Integration, and Business Advice
Technologies
Webflow, Laravel, VueJS, Hubspot, Mailchimp
Empowering Self-Sufficiency: Edge Impulse’s Desire for a User-Friendly CMS
At Noco, we’re always excited to take on a new challenge, and that’s exactly what we did when Edge Impulse approached us with the task of revamping their website. Their current website was hard-coded and lacked a proper CMS, which made it difficult for them to add new pages and events without the help of a dev team. They also wanted the ability to add landing pages for events, and a project page that was connected to their API, so that new projects could be added automatically. Finally, they wanted a competition page that would showcase a new challenge every month.
Visit website
Continuous Improvement with On-and-On Marathon Method

We got to work right away, using the existing design as a starting point. We set up a CMS that would allow Edge Impulse to add new pages and events on their own, and within 6 weeks, the website was live. But our work didn’t stop there. We continued to perfect the website, using our “on-and-on marathon” approach, which involves continually refining and adding to the website based on feedback and metrics.

Dynamic Scalability with a Well-Structured Webflow CMS

One of the key things we did was to make the metrics on the homepage dynamic, using an API. We also developed a dynamic project page built in Vue.js that pulls projects from Edge Impulse’s API and connects them to Webflow. This was a particularly exciting project for us, as it showed that it’s possible to connect Vue.js and Webflow, and that a website of this size can remain dynamic with the right organization of the Webflow CMS.

Streamlined Website Flow and Increased Performance

The impact of our work on Edge Impulse’s website has been significant. The flow of the website is much clearer, the performance is faster, and the website has helped the company grow from 6 to 66 employees. They now have over 173M data samples and 12M cloud jobs, and their project page has over 3K projects. We’re proud to have been a part of Edge Impulse’s success and look forward to working with them in the future.

Noco has been a great partner in scaling our website as fast as we were growing our business and product. Highly recommend for any SaaS business that aspires to scale rapidly.
Jan Jongboom, Founder Edge Impulse

Interested in starting a project? Brainstorm with us for free.